Online digital
products.
Tools, AI skills and plugins, browser extensions, templates, APIs or apps. The format follows the need; delivery should work automatically for each user.
Exploring needs and channelsSee a sample handoff ↗
Ventures
Digital products.
Specific needs.
We focus on digital products people can find, use and receive online. Start with an overlooked need, build a small experiment, and learn whether real users find it useful enough to pay for.
02 / Ventures
Find the need.
Then test it.
We are in discovery. No product or public product experiment has launched yet.
Online digital
Nothing listed
here yet.
When an experiment is publicly available, we will link to it here and state who it is for, what works and what is still being tested.
No products available yet—
Where we look
Small enough to overlook.
Useful enough to matter.
We look for needs a small operation can serve well, rather than gaps already being pursued by well-funded companies or the platform itself.
Work still done by hand.
Repeated digital tasks people already pay someone to do. A useful product should produce the result without a person finishing every order.
Niche needs without a tool.
Specific groups asking for a tool and getting no useful answer. We look for a clear task and a concrete output.
New ecosystems, missing tools.
Emerging platforms and workflows where useful tools have yet to appear. We check that users can discover and access a product there.
How we test
A small product.
A real-world question.
Each experiment starts with a hypothesis, a route to users and a clear reason to continue or stop.
Go where demand exists.
Find the relevant marketplace, search query, directory or community before building. A route to users is part of the product decision.
Make the smallest useful version.
A working beta can answer questions that research cannot. Public launch, pricing and payment collection need William’s approval.
Measure behaviour.
Do people complete the task, choose a paid option, pay and return? Use the results to improve, expand or stop the experiment.
Our products are intended for online, automated delivery to many users. We focus on useful outputs, not personalised professional advice or work that requires in-person delivery.
A useful starting point
What tool do you wish existed?
Share the task, the workaround you use now and where you have looked for a solution. It helps us spot needs worth exploring.